About The H2H Experiment
A project to put humans back at the center of work.
At its core, this project is about reimagining the workplace as a space where people matter most. By focusing on human experience, we empower leaders and teams to create cultures of empathy, growth, and genuine connection—transforming work into a source of meaning and well-being for everyone involved.
The Story
The H2H Experiment was born from a simple observation: most workplaces talk about caring for people, but their systems, structures, and cultures tell a different story. Too many leaders feel trapped between doing what's "expected" and doing what feels right for humans.
Joao started this project to bridge that gap—to help leaders build workplaces where humans aren't just "resources" but the very foundation of success. It's about creating cultures where trust, belonging, and growth aren't afterthoughts, but the starting point.
Philosophy & Influences
The H2H Experiment draws from diverse wisdom traditions and modern science:
- Philosophy & spirituality: Stoicism, Buddhism, Taoism, Jungian psychology
- Science: Neuroscience, behavioral science, quantum consciousness
- Leadership: Systems thinking, complexity theory, conscious leadership
Our approach: Making complex ideas simple and practical. Every concept is tested through real-world experiments you can try in your own leadership practice.